Arabic source with Shoghi Effendi’s
authorized English translation. Paragraph 702 of 729.
Source (Arabic)
قد کتب الله لکلّ نفس تبلیغ أمرهوالّذي أراد ما أمربهینبغي له أن یتّصف بالصّفات الحسنةأوّلاً ثمّ یبلّغالنّاسلتنجذببقولهقلوبالمقبلین ومن دون ذلک لایؤثّر ذکره في أفئدة العباد...
Shoghi Effendi Translation
Whoever arisethto dischargethis duty, must needs, ere heproclaimethHis Message, adorn himself with the ornament of an upright and praiseworthy character, so that his words may attractthe hearts of such as are receptive to his call. Without it, he can never hope to influence his hearers.